How To Create A Perfect Offer For Your Client.
We’ve all got something to offer. But is that ‘something’ perfect for your clients? Will anyone even want it?
Maybe you have a great idea that you want to get off the ground but have been stuck at the dreaming stage, or maybe you’ve got so many ideas floating around your head but you’re just not sure which one your clients wants or needs most, and more importantly, will actually buy. It’s important that you’re putting the RIGHT things out there…
If you’re wondering how to create the perfect offer, I’ve got you covered.
I’m going to walk you through my EXACT process for creating a perfect offer.
Let’s dive in….
You have to get their attention in all of your marketing. This can be the most challenging part.
We are all marketed to literally hundreds of times a day. Advertising and marketing messages are delivered to us by numerous different mediums. Flyers, TV, catalogs, billboards, internet, social media….. which means you need to grab their attention with your marketing.
The best way to create interest is to say something that resonates or empathises with your prospective client.
“Get your body bikini ready with this amazing package”
Your marketing needs to be able to identify with their problems. At the end of the day, nobody purchases anything if they don’t think they have a problem to solve in the first place.
People make buying decisions based on emotion, not logic. Logic is something they use later, to justify the emotion.
People these days are much more cynical than in days gone.
Because of this, you need to use every opportunity to be able to demonstrate that you can do what you say you can do.
Proof that what you say is true.
The most effective way to do this is by using Testimonials.
The number one reason why testimonials are so important in creating the perfect offer is that anything a client says about you is thousands of times more believable, more effective, more credible, than anything you can say about yourself.
Not features, BENEFITS. And there is a BIG difference.
Your client does not come to your salon because she wants her hair colored, or her legs waxed or a facial.
What she wants is
To feel better
To be more attractive
To feel good about herself
To avoid an undesirable outcome if she didn’t have the treatment.
It is super important to add benefits into your perfect offer
This is where you take away your prospective clients chance to get your special offer.
Scarcity strengthens an already strong offer. Let’s say your offer is a strong one however it implies they can get this offer anytime they like. Where is the urgency? You want them to purchase however you want them to purchase NOW.
It is only available for a certain time
It’s only available for the first number to call and book
The scarcity must be real, and must be perceived to be real. Scarcity only works if you use it honestly.
People like to be told what to do when it comes to marketing it saves them thinking.
Tell them exactly what action to take and preferably give them a couple of different ways to respond
Call now 00000000
There you have my EXACT process for making a perfect offer.
Happy Marketing 🙂